Knowledge Base Life Insurance Basics Birla Sun Life Insurance
Monday, 24 January 2011 16:43

Birla Sun Life Insurance

Written by  Yashish Dahiya
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Birla Sun Life Insurance Company (BSLI)

Birla Sun Life Insurance established in 2000, is a private life insurance company. It is joint venture between the Aditya Birla Group- one of India’s leading business conglomerate and Sun Life Financial Inc, global financial service provider based in Canada. Aditya Birla holds 74% stake and Sun Life has 26% of equity in the joint venture.

Product Portfolio of Birla Sun Life Insurance:

Birla Sun Life Insurance has wide array of products which include Child Plans, Retirement Plans, term plans, savings & investment plans and health plans.

Retirement Plan:
With rising inflation, it’s absolutely necessary to make provisions for the future which makes retirement plan an important financial decision. Better known as Pension plan, this plan takes care of financial needs after retirement by investing a part of your savings for limited period. Pension plan provides steady income after retirement and takes care of daily needs. The pension plans offered by Birla Sun Life are BSLI Classic Life Plan, BSLI Dream Life Plan, BSLI Immediate income Plan and BSLI Secure 58 Plan.

Child Plan: Parenthood brings responsibilities and no one is better judge of that than you. Child Plan is a plan specifically designed to take care of financial needs of your child. Child plan provides with necessary funds that will take care of child’s education, marriage etc. By investing small portion of your savings you secure the financial end of your child. Child plans of Birla Sun Life are called BSLI Classic Child Plan, BSLI Dream Child Plan and BSLI Dream Child Plan.

Term Plan: A risk plan which provides comprehensive cover for your family in the unfortunate event of untimely demise. A term life insurance plan provides good cover at relatively nominal cost and has no survival benefits. Birla Sun Life term plans are BSLI Term Plan, BSLI Premium Back Term and BSLI High Networth Term.

Investment Plan:  Popularly known as ULIP, an investment plan invests part of your savings in equity or debt market as per your preference. The objective of investment plan is to give you returns which easily beat the rising costs since the usual returns in a bank are extremely low. ULIP’s offered by Birla Sun Life are BSLI Rainbow Plan, BSLI Platinum Advantage, BSLI Dream Endowment Plan, BSLI Money Back Plus Plan, BSLI Guaranteed Bachat Plan, BSLI Bachat Endowment Plan, Bachat-Money and Classic Endowment Plan.

Health Plan: Slightly different from health insurance, health plan provides cover for surgery costs, critical illness. A lump sum is paid irrespective of actual hospital bill. BSLI Health Plan and BSLI Universal health Plan are Birla Life’s health plans.

Distribution Network:

Birla Sun Life Insurance has extensive network of 600 branches and 175000 empanelled advisors.

Financial Information:

The total gross premium earned for the half year ended September 30, 2010 was Rs 25,935 million. The profit after tax for the same period is Rs 292 million. A total of 2761 claims were made during the period out of which 2408 claims were settled and 180 claims were rejected.

Marketing Campaign:

Birla Sun Life has signed up with Indian cricketers namely Yuvraj Singh, Virender Sehwag, Suresh Raina and Rohit Sharma as its brand ambassador. The ad campaign focuses on insecurity of successful cricketers saying “Jab tak balla chalta hai, thaat chalta hain. Warna………………” What Birla Sun Life wants to communicate is well thought out plans could go wrong it’s better to be ready.


Birla Sun Life also launched a website called www.notjobsbutpassion.com which has career advice for children as part of their campaign to awaken customer for the need of child plans.


Birla Sun Life Insurance Company Ltd. (BSLI) won the prestigious ‘Good Corporate Citizen Award’ from Bombay Chamber of Commerce and Industry for the year 2009-10 under the category of ‘Banking and Financial Institutions.


ICAI Awards for Excellence in Financial Reporting, Awarded a Silver Shield in the Insurance category by the Institute of Chartered Accountants of India (ICAI) for the financial year ended 31st March, 2009

  • Outlook Money Awards 2004 BSLI - Best Life Insurer (Runner Up) 2004 TROPHY.
  • The 8th Asia Insurance Industry Awards 2004 - Birla Sun Life Insurance was among the top five nominees in the category.
  • The Indo-Canadian Business Chamber- BSLI awarded for its 'Successful Performance' for 4 years April 2005.


Jayant Dua is the MD of Birla Sun Life.

Mayank Bathwal is the CFO of Birla Sun Life.
Amitabh Verma is the COO of Birla Sun Life.
Vikram Kotak is the CIO of Birla Sun Life.
Fabien Jeudy is the Chief Actuarial Officer and Appointed Actuary of Birla Sun Life.

Reach Birla Sun Life:

Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it


Telephone: 1800 270 7000 (Toll free)

Birla Sun Life Product Table:


Retirement/Pension Plan

BSLI Dream Life Plan

Retirement/Pension Plan

BSLI Classic Life Plan

Retirement/Pension Plan

BSLI Immediate Income Plan

Retirement/Pension Plan

BSLI Secure 58 Plan

Child Plan

BSLI Dream Child Plan

Child Plan

BSLI Classic Child Plan

Child Plan

BSLI Bachat Child Plan

Term plan

BSLI Term Plan

Term Plan

BSLI Premium Back Term

Term Plan

BSLI Networth Term

Savings & Investment Plan

BSLI Rainbow Plan

Savings & Investment Plan

BSLI Platinum Advantage

Savings & Investment Plan

BSLI Dream Endowment Plan

Savings & Investment Plan

BSLI Money Back Plus Plan

Savings & Investment Plan

BSLI Guaranteed Bachat Plan

Savings & Investment Plan

BSLI Bachat Endowment Plan

Savings & Investment Plan

BSLI Bachat-Money

Savings & Investment Plan

BSLI Classic Endowment Plan

Health Plan

BSLI Health Plan

Health Plan

BSLI Universal Health Plan



Birla Sun Life Website


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  • Comment Link dheeraj singh Tuesday, 24 January 2012 17:09 posted by dheeraj singh

    sir i satish mishra i have an insurance with birla sun life dream plan sir my policy no 002456208 sir pls send me the detail of my current position of accn as soon as possible

  • Comment Link Administrator Friday, 27 January 2012 16:36 posted by Administrator

    Hi Dheeraj
    You need to contact insurer customer care to know the policy status.

  • Comment Link harpreet Tuesday, 05 March 2013 15:28 posted by harpreet

    Nice to read from this article, it is the best policy for the better investment. This blog provides the information about the complete products of Birla sun Life Insurance plans. This is very good plan so i want to know the complete details to join this policy.

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