Knowledge Base Life Insurance Basics Bharti Axa Life Insurance
Tuesday, 25 January 2011 11:11

Bharti Axa Life Insurance

Written by  Yashish Dahiya
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Bharti AXA Life Insurance

Established in December 2006, Bharti AXA is an insurance company headquartered in Mumbai. It is a joint venture between Bharti Enterprises – India’s leading telecom giant and AXA – French global insurance group. Bharti has 74% stake while AXA has 26% stake in the venture.

Bharti AXA Product Portfolio:

Bharti AXA has many products along different categories like child plan, term plans, savings & investment plan and health plan.

Child Plan: Parenthood brings responsibilities and no one is better judge of that than you. Child Plan is a plan specifically designed to take care of financial needs of your child. Child plan provides with necessary funds that will take care of child’s education, marriage etc. By investing small portion of your savings you secure the financial end of your child. There are two child plans of Bharti AXA- Bharti AXA Life Bright Stars Edge and Bharti AXA Life Power Kid Insurance Plan


Term Plan: A risk plan which provides comprehensive cover for your family in the unfortunate event of untimely demise. A term life insurance plan provides good cover at relatively nominal cost and has no survival benefits. Bharti AXA term plans are Bharti AXA Elite SecureSecure Confident, Protect Plus and Family Income Secure. Bharti AXA also launched online term plan- Bharti AXA eProtect

Investment Plan: Popularly known as ULIP, an investment plan invests part of your savings in equity or debt market as per your preference. The objective of investment plan is to give you returns which easily beat the rising costs since the usual returns in a bank are extremely low. ULIP’s offered by Bharti AXA are Aajeevan SampattiYoung IndiaMonthly IncomeSecure SavingsTrue Wealth and Future Invest.


Health Plan: Slightly different from health insurance, health plan provides cover for surgery costs, critical illness. A lump sum is paid irrespective of actual hospital bill. Easy Health is Bharti AXA’s health plan.


Bharti AXA has good distribution network with over 150 branches across 12 states with employee base of around 5,200.

Financial Information:

The total premium earned for the half year ended September 30, 2010 was Rs 3,685 million. The profit after tax for the same period is Rs 1,986 million. A total of 240 claims were during the period out of which 93 claims were settled and 20 were rejected.

Marketing Campaigns:

For promotions, Bharti AXA began a series of ad campaigns. They started with tag line “Jeevan Suraksha ka naya nazariya” and focused on their USP of service quality which asserts that fund value will be released within 48 hours after claim intimation. Recently, a two and a half months campaign was carried out in malls probing people about wealth and wellness through different activities. Bharti AXA was also the major sponsor of Big Boss 4, the well known reality show.


Milind Chalisgaonkar is the CEO of Bharti AXA Life Insurance.
Glenn Williams is the MD of Bharti AXA Life Insurance.
V Srinivasan is the CFO of Bharti AXA Life Insurance.
A Venkatasubramanian is the Appointed Actuary of Bharti AXA Life Insurance.

Reach Bharti AXA:

Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Telephone: 1800 102 4444

SMS “SERVICE” to 56677

Bharti AXA Product Table:


Child Plan

Bharti AXA Life Bright Star Edge

Child Plan Bharti AXA Power Kid

Term Plan

Bharti AXA Life Elite Secure

Term Plan

Bharti AXA Life Secure Confident

Term Plan

Bharti AXA Life Protect Plus

Term Plan

Bharti AXA Life Family Income Secure

Savings & Investment Plan

Bharti AXA Life True Wealth

Savings & Investment Plan

Bharti AXA Life Aajeevan Anand

Savings & Investment Plan

Bharti AXA Life Save Confident

Health Plan

Bharti AXA Life Easy Health


Bharti AXA Life Website


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